About Melo Melo
Melo Melo is pioneering coconut jelly in the Southern California dessert world with locations in San Gabriel, Rowland Heights, Koreatown, Westchester, Sawtelle, and Irvine.
Melo Melo embraces Asian flavors with their coconut jelly puddings that feature a texture that is reminiscent of soft tofu or douhua, a popular Chinese dessert. They pride themselves on being sustainable by using glass jars and creating their desserts with natural ingredients. All of their products are prepared daily using fresh fruits.
Over the years, Melo Melo has expanded to major cities outside of California such as Seattle, New York, Las Vegas, and Chicago.
Case Study: Melo Melo
How We Helped Melo Melo
Making use of strategic creative direction and strong storytelling, we created a photo-based campaign to promote Melo Melo as a pioneer in the Southern California dessert world.
-
Melo Melo was seeking to promote their desserts in a fun and refreshing way, promoting their brand as a delicious Southern California dessert.
-
We designed a compelling campaign that showcased diversity and used Southern California landmarks as a backdrop to tell the story of Melo Melo as a Southern California dessert staple and a must-try.
